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Lions, and Tigers, and Digital Marketing, Oh My!

Inspired by this week’s Mom’s Making Six Figures Podcast episode with Holly Tillman, founder of Holly and Co., who is a creative marketing strategist, and communication professional helping to make marketing online well-known, simple, and available to everyone.


If you’re a business owner, there’s no denying the need to dip your toe into the pool of digital marketing to grow your reach.  But where do you even start, and what exactly is digital marketing? We’re here to break down the basics and help you to make the most of your marketing this summer by finally taking the plunge!


What is digital marketing?

Digital marketing refers to any form of marketing that utilizes an electronic device of the internet.  Marketing strategists, and business owners alike, use various platforms like search engines, social media, email, and websites to connect with their current and future customers.

Why should I use it/invest in it/hone my skills or my team’s skills for it?

  1. You can target a specific audience and tailor your marketing to be personalized to them.

Unlike traditional forms of marketing where you’re essentially taking a shot in the dark as to whether or not you’ll have a true ROI, digital marketing allows you to place the ads where your audience already exists, and tailor your content to them specifically.  For example, your LinkedIn audience and customer is likely very different, in a multitude of ways, than your Instagram audience and customer.  Digital marketing meets your clients where they already are!

  1. It’s more money in your marketing budget.

Due to its nature, digital marketing allows for real time data for you to track the success of your various campaigns and marketing endeavors.  If the money you’re investing isn’t yielding the results you’re expecting, you can divert those dollars into the platform that is giving you a significant ROI.

  1. No More David and Goliath

Or maybe more David and less Goliath, digital marketing levels the playing field of traditional forms of marketing.  Your reach as a small business owner can be just as impactful, if not more so than a large corporation, when you start a social media campaign with a handful of influencers who stand behind your product and your vision.

There are countless more benefits to developing a strategic digital marketing plan, and investing in its development.  Look at this helpful overview for more information: “The Who, What, Why & How of Digital Marketing” by Lucy Alexander.

Where do I even start?

If you’re still holding onto the wall of the pool, here is a helpful strategy to get you started in developing or evaluating your current Digital Marketing Plan.  Begin with a SWOT analysis; this framework allows you to evaluate your Strengths, Weaknesses, Opportunities and Threats as a business before you begin making any plans.  Consider this the water safety course of swimming lessons.

SWOT Analysis from: we are marketing

What now?

If we’ve convinced you of the value of digital marketing and you believe in its ability to attract, convince and convert your customers and clients to fall in love with your product or service, now it’s time to make a plan and begin brainstorming your strategy.  Begin by establishing SMART goals for each of your Digital Marketing goals.  Ensure your goal is Specific, Measurable, Attainable, Relevant, and Time bound.

Now that you’ve taken the lay of the land using the SWOT analysis (your water safety course), and you have developed some SMART goals (you’ve let go of the wall and you are treading water beautifully), it may be time to call in additional resources and experts.

Here is a helpful, more in-depth guide to help you further develop your own digital marketing strategy by we are marketing, “A Step-By-Step Guide to Structuring a Digital Marketing Plan”.


If you came of age without your new sidekick of the Internet, and you can still remember the sound of AOL connecting with eerie clarity, you may be surprised to know that the internet is still growing in its audience consumption.  According to Pew Research, for the last three years in a row, adult usage of the internet continues to increase steadily by 5% each year.  Offline marketing just isn’t as effective as it used to be, and it certainly doesn’t bring the crowds to Open Swim hours; it’s time to leave the water wings behind and work on those strokes once and for all.  The best news? There are lifeguards and swim instructors to help you along the way.

Spotlight

Home with your kids while earning an income? It’s possible.

Four years ago this month, the most amazing little boy entered our world and forever changed our lives.  I was a middle school science teacher and loved being in the classroom; it truly was my passion!  I always thought I’d be a working mom, but after Bryce was born, I struggled with going back to work because I didn’t want to miss anything in his life.  I eventually decided to go back because I had worked so hard for my degrees and teaching credential not to use them, plus I just couldn’t see myself not contributing financially to our family.  I told myself over and over that dropping Bryce off at home care would get easier, that I was so lucky to have holidays and summers off with him, but it just never got easier.  So, my husband and I decided that I’d finish off that semester, and then stay home with him.  I knew it was the best decision we could make for our family, but I really struggled with the idea of forfeiting my income stream and relying solely upon my husband.

I tried so many things over the last four years to generate income working from home.  I had my own accessory business, a direct sales company, plus so many other things, and none was ever as successful as I’d hoped or needed it to be.  One day, I was looking at work from home pages on Facebook, determined to find a way to create a meaningful income, no matter what it took.  That’s when I found my amazing business partner, Dana and her webpage, on which she lists different businesses that you can do from home.

I was on Dana’s sight one day and she had posted about an amazing opportunity she had found and had recently personally just gotten started.  I was very hesitant because I had just been burned by a direct sales company and I promised myself I was never doing that again.  But something about her post that day piqued my interest, so I checked out MomsMakingSixFigures.com to make sure this was a legitimate home-based business.  I absolutely loved what I saw and was very intrigued!  After speaking with Dana, I felt very comfortable and confident with the company.  I had finally found something I could completely see fitting in with my family, since I was already focused on eliminating toxins in our home to protect the health of my children and husband.  The products are truly amazing!.

Moms Making Six Figures has completely changed our lives in such a short period of time!  At first, my husband and I talked about how life changing just $500 would be for us.  But in just 3 months, I’ve achieved Director 3 and earned $3,568.29!  And because I know it’s real, I see such an amazing future with this company (though it still blows my mind)!  I know I was very hesitant at first because of my past experiences, but I honestly believe God put this company before me at the perfect time.  I’m confident that I can succeed in this business and so I’m simply not afraid to put in the time and effort it takes, while still enjoying the flexibility to be with my boys and family.    And what I love best of all is that through this business, not only am I helping out my family financially, but I’m able to help other women achieve the same goals, and it’s very rewarding!

 

Press

Bay Leaves: January 2016

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Ladies with strong ties to Whitefish Bay are now bringing their business to the area for our local moms to benefit from. The founder and owner of Momsmakingsixfigures.com is Heidi Bartolotta, who started the company in 2008 when her two daughters were both under the age of five, and the family was struggling after her husbands job had been down-sized. She was at a crossroads deciding if she should work outside the home, or if she stayed at home, what could she do to keep the family afloat. Fast-forward 8 years later and Heidi now was a team of women making six-figures thanks to the company she started.

One of these women is Jennifer Becker, who spends her summers in Whitefish Bay because her husband, Kurt Becker, hails from the area. Jennifer was looking for something that would allow her to work from home, but still give her that desired salary she had worked so hard to achieve in her corporate position. “Coming from the corporate arena with lots of work-related travel definitely did not give me the ability to make my two daughters my priority. Now I volunteer in the classroom, chaperone field trips, and still have income – the best of both worlds,” said Jennifer.

On how the company operates Heidi says, “Mothers today face so many pressures and questions, and the pressure to make the best decision weighs heavily on each of us. That’s where Momsmakingsizefigures.com can come in; we have a business model that has helped many women find their personal balance-point. Some women work 10 hours per week and others work 40, but each one gets to decide the amount of time that works for her and more importantly, when during each day she puts in that time.”

The flexibility of time was the biggest highlight for Jennifer to make the switch from the corporate world to the at-home lifestyle offered by Momsmakingsixfigures.com. “This is not a “get rich quick” thing, simply real women working together to create real income from their efforts. I would love to help you down this journey I have taken that has afforded me the ability to be at home with my girls,” said Jennifer.

If you or anyone you know are looking for something more, something different, Momsmakingsixfigures.com might be the answer you are seeking. “We developed a business model that requires no overhead, no inventory, and no selling,” said Heidi. Simply visit www.momsmakingsixfigures.com and submit a request for more information and a mentor, likely local Jennifer Becker, will contact you and help you get started on your new business.

Press

Marin Living: July 2015

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The reality of raising a family in the Bay Area (or anywhere in California for that matter) is that it truly does require two incomes. Tamie Scranton knew that she needed an income, but she also wanted to be a mom who was present and available for her three children.

After the downturn in the economy, she was no longer able to count on her income from the mortgage business. She knew she needed to find an alternative means of creating additional income, but she wondered whether that could be possible while maintaining control over her time.

Scranton was introduced to Moms Making Six Figures in 2011 by her cousin, Angie Gange. Gange shared that she had found a way to create a six figure income and be at home for her three boys. Scranton quickly saw the potential of MM6F. She saw that she really could have both. “I am the mother of three amazing teenagers! I know that may surprise you… not that I have teenagers, but that I would describe them as amazing! Here’s the thing… I want them to stay that way,” Scranton said.

Scranton and Gange weren’t alone. Heidi Bartolotta founded Moms Making Six Figures in December 2009 with that very goal in mind; having time for her children without sacrificing the ability to generate significant income.

Previously, Bartolotta had worked as a pharmaceutical sales representative, but after having her two daughters, she no longer wanted to work late and travel; she wanted to be home. Bartolotta said her team is comprised of women from very different education levels, backgrounds and work-styles.

Scranton says: “Honestly, finding MM6F has been such a blessing. My husband’s career is very demanding and our children are very athletic, so it was important that I be able to adjust my schedule around their activities. And being able to support them and let them follow their passions has paid off! We have two children who are college athletes!”

Looking to expand the team, Moms Making Six Figures encourages interested women to visit momsmakingsixfigures.com or call (415)  200-1291.